Boris Brodsky
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The Next CMS Isn’t Just About Content – It’s About Context

by Boris Brodsky | Dec 11, 2025 | DXP, Sitecore | 0 comments

For years, we’ve treated CMS platforms as systems of record for content. Pages, components, assets, templates. Create, manage, publish. Rinse and repeat. That model is no longer enough. The next generation of CMS needs to do more than present content. It needs to...

From Sitecore CDP to Unified Data: What Sitecore’s New Direction Means for 2026

by Boris Brodsky | Nov 19, 2025 | Azure, Sitecore | 0 comments

This year’s Sitecore MVP Summit made one thing very clear: Sitecore is no longer thinking in terms of disconnected data and standalone products. They’re building a fully unified, Azure-native data and AI ecosystem — and honestly, it’s the most exciting direction I’ve...

Rethinking Digital Transformation Starts with Ditching Legacy Stack

by Boris Brodsky | Jul 21, 2025 | Data/AI, DXP | 0 comments

AI Is Changing the Rules: Development, Project Management, and DevOps Will Never Be the Same We’re living through a shift. Not just an upgrade to how we work-but a full rewrite of the playbook. Artificial Intelligence isn’t just helping us do things faster-it’s...

Mapping Adobe Data Lineage with a Simple Script

by Boris Brodsky | Jul 21, 2025 | Data/AI, DXP | 0 comments

Understanding how data flows into Adobe Experience Platform can be challenging – especially when you’re dealing with dozens of datasets, multiple ingestion flows, and a growing list of schemas. To streamline this, I built a custom script that automatically maps...

Three Core Patterns to Interact with Data Using AI

by Boris Brodsky | May 5, 2025 | Azure, Data/AI | 0 comments

Over the last few months, I’ve been exploring different ways to pair LLMs with structured and unstructured data workflows. The goal is simple: make data analysis faster, more intuitive, and accessible (beyond technology) – without sacrificing quality. Here’s a...
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Recent Posts

  • The Next CMS Isn’t Just About Content – It’s About Context
  • From Sitecore CDP to Unified Data: What Sitecore’s New Direction Means for 2026
  • Rethinking Digital Transformation Starts with Ditching Legacy Stack
  • Mapping Adobe Data Lineage with a Simple Script
  • Three Core Patterns to Interact with Data Using AI
  • The Future of Analytics Is Composable, AI-Driven, and Human-Friendly
  • Leverage Sitecore Analytics to Create Stunning Reports
  • Sitecore Personalize Integration Types and Considerations
  • From XP Classic to XM Composable: Embracing Modern Architecture
  • Exploring Session Traits in Sitecore CDP/Personalize: A Step Towards Advanced Behavioral Personalization

Recent Comments

  • Vidhi Thaker on API Wrapper to Integrate Azure OpenAI ChatGPT model with your own data over API
  • Venkata Sharma on Sitecore WebAPI: ServicesApiController and JWT Token Security
  • Boris Brodsky on Normalize Sitecore xConnect Analytics data in a codeless way with Azure Data factory
  • Francis Apel on Normalize Sitecore xConnect Analytics data in a codeless way with Azure Data factory
  • Boris Brodsky on Normalize Sitecore xConnect Analytics data in a codeless way with Azure Data factory

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