Boris Brodsky
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Rethinking Digital Transformation Starts with Ditching Legacy Stack

by Boris Brodsky | Jul 21, 2025 | Data/AI, DXP | 0 comments

AI Is Changing the Rules: Development, Project Management, and DevOps Will Never Be the Same We’re living through a shift. Not just an upgrade to how we work-but a full rewrite of the playbook. Artificial Intelligence isn’t just helping us do things faster-it’s...

Mapping Adobe Data Lineage with a Simple Script

by Boris Brodsky | Jul 21, 2025 | Data/AI, DXP | 0 comments

Understanding how data flows into Adobe Experience Platform can be challenging – especially when you’re dealing with dozens of datasets, multiple ingestion flows, and a growing list of schemas. To streamline this, I built a custom script that automatically maps...

Three Core Patterns to Interact with Data Using AI

by Boris Brodsky | May 5, 2025 | Azure, Data/AI | 0 comments

Over the last few months, I’ve been exploring different ways to pair LLMs with structured and unstructured data workflows. The goal is simple: make data analysis faster, more intuitive, and accessible (beyond technology) – without sacrificing quality. Here’s a...

The Future of Analytics Is Composable, AI-Driven, and Human-Friendly

by Boris Brodsky | Apr 16, 2025 | Data/AI, Sitecore | 0 comments

The rise of composable architectures and AI-powered systems is fundamentally shifting how we think about analytics. Traditional BI—built around centralized dashboards and manual querying—just doesn’t scale in today’s fragmented, real-time world. We’re moving into a...

Leverage Sitecore Analytics to Create Stunning Reports

by Boris Brodsky | Mar 9, 2025 | Azure, Data/AI, DXP, Sitecore | 0 comments

Considering Analytics for Your Digital Platform? Over the years, I’ve seen many organizations turn to Google Analytics or Adobe Analytics to track traffic, measure website performance, and assess marketing outcomes. Adobe Analytics is excellent at data analysis and...
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Recent Posts

  • Rethinking Digital Transformation Starts with Ditching Legacy Stack
  • Mapping Adobe Data Lineage with a Simple Script
  • Three Core Patterns to Interact with Data Using AI
  • The Future of Analytics Is Composable, AI-Driven, and Human-Friendly
  • Leverage Sitecore Analytics to Create Stunning Reports
  • Sitecore Personalize Integration Types and Considerations
  • From XP Classic to XM Composable: Embracing Modern Architecture
  • Exploring Session Traits in Sitecore CDP/Personalize: A Step Towards Advanced Behavioral Personalization
  • The Art of the Possible: Sitecore CDP/Personalize as Custom Data Storage
  • Simplifying Data Import into Sitecore CDP Using Azure ADF and Logic App

Recent Comments

  • Vidhi Thaker on API Wrapper to Integrate Azure OpenAI ChatGPT model with your own data over API
  • Venkata Sharma on Sitecore WebAPI: ServicesApiController and JWT Token Security
  • Boris Brodsky on Normalize Sitecore xConnect Analytics data in a codeless way with Azure Data factory
  • Francis Apel on Normalize Sitecore xConnect Analytics data in a codeless way with Azure Data factory
  • Boris Brodsky on Normalize Sitecore xConnect Analytics data in a codeless way with Azure Data factory

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