by Boris Brodsky | Apr 16, 2025 | Data/AI, Sitecore |
The rise of composable architectures and AI-powered systems is fundamentally shifting how we think about analytics. Traditional BI—built around centralized dashboards and manual querying—just doesn’t scale in today’s fragmented, real-time world. We’re moving into a...
by Boris Brodsky | Mar 9, 2025 | Azure, Data/AI, DXP, Sitecore |
Considering Analytics for Your Digital Platform? Over the years, I’ve seen many organizations turn to Google Analytics or Adobe Analytics to track traffic, measure website performance, and assess marketing outcomes. Adobe Analytics is excellent at data analysis and...
by Boris Brodsky | Jan 25, 2025 | DXP, Sitecore |
Sitecore Personalize offers multiple integration options for any Digital Experience Platform, ranging from SDK-based implementations to API-driven approaches. This article explores three commonly used client-side methods, their applications, and other important...
by Boris Brodsky | Jan 15, 2025 | Sitecore |
While Sitecore XP Classic remains a strong choice for Digital Experience Platform implementation with its monolithic architecture, many organizations are recognizing the strategic need to transition to composable architecture. According to Gartner: Sustaining and...
by Boris Brodsky | Oct 4, 2024 | Sitecore |
The Sitecore CDP/Personalize team has been on a streak of innovation recently. In just the past few weeks, we’ve seen several highly anticipated features, such as Copy Tenants and Custom Host Names. However, the feature I’m most excited about is Session Traits (well,...
by Boris Brodsky | Aug 18, 2024 | DXP, Sitecore |
Sitecore CDP and Personalize are often marketed as separate products, but they are, in fact, integrated components of a unified platform designed to streamline and modernize personalization across an organization’s omnichannel- online, and offline assets. However,...
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