Boris Brodsky
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The Future of Analytics Is Composable, AI-Driven, and Human-Friendly

by Boris Brodsky | Apr 16, 2025 | Data/AI, Sitecore | 0 comments

The rise of composable architectures and AI-powered systems is fundamentally shifting how we think about analytics. Traditional BI—built around centralized dashboards and manual querying—just doesn’t scale in today’s fragmented, real-time world. We’re moving into a...

Leverage Sitecore Analytics to Create Stunning Reports

by Boris Brodsky | Mar 9, 2025 | Azure, Data/AI, DXP, Sitecore | 0 comments

Considering Analytics for Your Digital Platform? Over the years, I’ve seen many organizations turn to Google Analytics or Adobe Analytics to track traffic, measure website performance, and assess marketing outcomes. Adobe Analytics is excellent at data analysis and...

Sitecore Personalize Integration Types and Considerations

by Boris Brodsky | Jan 25, 2025 | DXP, Sitecore | 0 comments

Sitecore Personalize offers multiple integration options for any Digital Experience Platform, ranging from SDK-based implementations to API-driven approaches. This article explores three commonly used client-side methods, their applications, and other important...

From XP Classic to XM Composable: Embracing Modern Architecture

by Boris Brodsky | Jan 15, 2025 | Sitecore | 0 comments

While Sitecore XP Classic remains a strong choice for Digital Experience Platform implementation with its monolithic architecture, many organizations are recognizing the strategic need to transition to composable architecture. According to Gartner: Sustaining and...

Exploring Session Traits in Sitecore CDP/Personalize: A Step Towards Advanced Behavioral Personalization

by Boris Brodsky | Oct 4, 2024 | Sitecore | 0 comments

The Sitecore CDP/Personalize team has been on a streak of innovation recently. In just the past few weeks, we’ve seen several highly anticipated features, such as Copy Tenants and Custom Host Names. However, the feature I’m most excited about is Session Traits (well,...

The Art of the Possible: Sitecore CDP/Personalize as Custom Data Storage

by Boris Brodsky | Aug 18, 2024 | DXP, Sitecore | 0 comments

Sitecore CDP and Personalize are often marketed as separate products, but they are, in fact, integrated components of a unified platform designed to streamline and modernize personalization across an organization’s omnichannel- online, and offline assets. However,...
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Recent Posts

  • Three Core Patterns to Interact with Data Using AI
  • The Future of Analytics Is Composable, AI-Driven, and Human-Friendly
  • Leverage Sitecore Analytics to Create Stunning Reports
  • Sitecore Personalize Integration Types and Considerations
  • From XP Classic to XM Composable: Embracing Modern Architecture
  • Exploring Session Traits in Sitecore CDP/Personalize: A Step Towards Advanced Behavioral Personalization
  • The Art of the Possible: Sitecore CDP/Personalize as Custom Data Storage
  • Simplifying Data Import into Sitecore CDP Using Azure ADF and Logic App
  • Composable Sitecore: Authorization as a Business Capability
  • GitHub Copilot: The Ultimate Game-Changer for Every Developer!

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