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Exploring Session Traits in Sitecore CDP/Personalize: A Step Towards Advanced Behavioral Personalization

by Boris Brodsky | Oct 4, 2024 | Sitecore | 0 comments

The Sitecore CDP/Personalize team has been on a streak of innovation recently. In just the past few weeks, we’ve seen several highly anticipated features, such as Copy Tenants and Custom Host Names. However, the feature I’m most excited about is Session Traits (well,...

The Art of the Possible: Sitecore CDP/Personalize as Custom Data Storage

by Boris Brodsky | Aug 18, 2024 | DXP, Sitecore | 0 comments

Sitecore CDP and Personalize are often marketed as separate products, but they are, in fact, integrated components of a unified platform designed to streamline and modernize personalization across an organization’s omnichannel- online, and offline assets. However,...

Simplifying Data Import into Sitecore CDP Using Azure ADF and Logic App

by Boris Brodsky | Jul 24, 2024 | Azure, Data/AI, DXP, Sitecore | 0 comments

In today’s digital landscape, leveraging cloud and low-code services to streamline data integration processes is crucial for maintaining efficiency and keeping development teams engaged. For organizations using Sitecore CDP (Customer Data Platform), seamlessly...
Composable Sitecore: Authorization as a Business Capability

Composable Sitecore: Authorization as a Business Capability

by Boris Brodsky | May 19, 2024 | DXP, Sitecore | 0 comments

With the incredible advances we’ve seen in the realm of access control, the Sitecore Headless and Composable Platform provides a robust foundation to develop the most flexible, powerful, and, yes, composable platform-based modern data security stack. While...
Delivering Personalized Experiences with Sitecore CDP/Personalize and ChatGPT

Delivering Personalized Experiences with Sitecore CDP/Personalize and ChatGPT

by Boris Brodsky | Jun 6, 2023 | Azure, Data/AI, DXP, Sitecore | 0 comments

In this blog post, we will showcase how to use ChatGPT to provide businesses with a competitive advantage and enhance customer experiences. Firstly, we will explore the potential of implicit or behavioral personalization in real-time, seamlessly integrated with...

Conversational Analytics: Exploring the Role of ChatGPT as a starting point for AI-powered Omnichannel Analytics

by Boris Brodsky | May 8, 2023 | Azure, Data/AI, DXP, Sitecore | 0 comments

ChatGPT, as an AI-powered tool, has shown great potential in helping businesses make sense of their data. While it may not replace a full-fledged data science framework just yet, it can certainly serve as a valuable addition to your organization’s data analytics...
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