by Boris Brodsky | Dec 11, 2025 | DXP, Sitecore |
For years, we’ve treated CMS platforms as systems of record for content. Pages, components, assets, templates. Create, manage, publish. Rinse and repeat. That model is no longer enough. The next generation of CMS needs to do more than present content. It needs to...
by Boris Brodsky | Nov 19, 2025 | Azure, Sitecore |
This year’s Sitecore MVP Summit made one thing very clear: Sitecore is no longer thinking in terms of disconnected data and standalone products. They’re building a fully unified, Azure-native data and AI ecosystem — and honestly, it’s the most exciting direction I’ve...
by Boris Brodsky | Apr 16, 2025 | Data/AI, Sitecore |
The rise of composable architectures and AI-powered systems is fundamentally shifting how we think about analytics. Traditional BI—built around centralized dashboards and manual querying—just doesn’t scale in today’s fragmented, real-time world. We’re moving into a...
by Boris Brodsky | Mar 9, 2025 | Azure, Data/AI, DXP, Sitecore |
Considering Analytics for Your Digital Platform? Over the years, I’ve seen many organizations turn to Google Analytics or Adobe Analytics to track traffic, measure website performance, and assess marketing outcomes. Adobe Analytics is excellent at data analysis and...
by Boris Brodsky | Jan 25, 2025 | DXP, Sitecore |
Sitecore Personalize offers multiple integration options for any Digital Experience Platform, ranging from SDK-based implementations to API-driven approaches. This article explores three commonly used client-side methods, their applications, and other important...
by Boris Brodsky | Jan 15, 2025 | Sitecore |
While Sitecore XP Classic remains a strong choice for Digital Experience Platform implementation with its monolithic architecture, many organizations are recognizing the strategic need to transition to composable architecture. According to Gartner: Sustaining and...
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