by Boris Brodsky | Dec 11, 2025 | DXP, Sitecore |
For years, we’ve treated CMS platforms as systems of record for content. Pages, components, assets, templates. Create, manage, publish. Rinse and repeat. That model is no longer enough. The next generation of CMS needs to do more than present content. It needs to...
by Boris Brodsky | Jul 21, 2025 | Data/AI, DXP |
AI Is Changing the Rules: Development, Project Management, and DevOps Will Never Be the Same We’re living through a shift. Not just an upgrade to how we work-but a full rewrite of the playbook. Artificial Intelligence isn’t just helping us do things faster-it’s...
by Boris Brodsky | Jul 21, 2025 | Data/AI, DXP |
Understanding how data flows into Adobe Experience Platform can be challenging – especially when you’re dealing with dozens of datasets, multiple ingestion flows, and a growing list of schemas. To streamline this, I built a custom script that automatically maps...
by Boris Brodsky | Mar 9, 2025 | Azure, Data/AI, DXP, Sitecore |
Considering Analytics for Your Digital Platform? Over the years, I’ve seen many organizations turn to Google Analytics or Adobe Analytics to track traffic, measure website performance, and assess marketing outcomes. Adobe Analytics is excellent at data analysis and...
by Boris Brodsky | Jan 25, 2025 | DXP, Sitecore |
Sitecore Personalize offers multiple integration options for any Digital Experience Platform, ranging from SDK-based implementations to API-driven approaches. This article explores three commonly used client-side methods, their applications, and other important...
by Boris Brodsky | Aug 18, 2024 | DXP, Sitecore |
Sitecore CDP and Personalize are often marketed as separate products, but they are, in fact, integrated components of a unified platform designed to streamline and modernize personalization across an organization’s omnichannel- online, and offline assets. However,...
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